Naturally Goji

Free radical attack on our bodies is the primary cause of aging (Packer,1999). Free radicals are unstable oxygen molecules derived from pollutants, smoking, physical exercise, eating and even breathing. Free radicals (oxidants) attack healthy cells which can lead to premature aging, cancer, hardening of arteries, heart diseases, stroke, etc.
Free radical attack is simply the oxidation process. This is the same process that causes metals to rust (deteriorate), and freshly cut apples to turn brown. This is the same process that causes our bodies to age over time and become prone to many age-related diseases.

Q. How do we stop the destructive forces of free radicals and significantly slow the aging process?

A. Through the power of ANTIOXIDANTS

Antioxidants are needed by our bodies to neutralise and destroy free radicals (oxidants). In doing so, they significantly slow the aging process and provide a protective barrier for our bodies (refer to a recent study on aging). Antioxidants help keep our skin, hair, organs, muscles, blood, and arteries youthful.

Goji berries (Lycium barbarum) contain the highest levels of antioxidants than any other food on earth! This fact was discovered by research scientists at Tufts University, Boston (USA) where the Oxygen Radical Absorption Capacity (ORAC) test was developed. The ORAC test analyses the level of antioxidants in food.

Eating foods high in antioxidants is the best way to protect against free radical attack (refer to US. Dept. of Agriculture article on aging).

Comparative Antioxidant Levels of Fruits and Vegetables
(Based on 100g of food)

In January 2005, a study showed that goji berries actually protects human skin from oxidative damage and helps preserves youthfulness of skin!

Recent medical articles contained in the United States of America, National Library of Medicine database, confirm the powerful anti-aging properties of goji berries (Lycium barbarum). These articles are provided below:

Medical research on the anti-aging properties of goji berries:

1. Lycium barbarum glycoconjugates: effect on human skin and cultured dermal fibroblasts, published in
Phytomedicine. 2005 Jan;12(1-2):131-7.

2. Neuroprotective effects of anti-aging oriental medicine Lycium barbarum against beta-amyloid peptide
neurotoxicity published in Exp Gerontol. 2005 Aug-Sep;40(8-9):716-27.

Packer, L. (1999) The Antioxidant Miracle, John Wiley & Sons, New York, USA

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